Stuff needed to produce 1 kg of protein:
The Core of the Visual Identity
The biggest challenge was creating the symbol of insects without the details that triggers off the “yuck” factor.
Linear symbol is inverted to dark surface – it is elegant and easy to recognise. If you don’t want to think about insects, you can see it as an abstract symbol of a tennis ball or pokemon. However, the bug is still here for the fans of insect eating.
Primary colours are black and white in more tender version – dark brown and warm white. Background colour is usually bright yellow which adds great visibility to all the applications in retail or online.
Colours – highlighting